Developing a custom illustration system for the packaging of Alaska's premier brewery. This work reinterprets the state's rich heritage—its wild landscapes, storied history, and independent spirit—through a contemporary and sophisticated lens. The final designs aim to honor tradition while appealing to the modern craft beer enthusiast.
“New designs for our products have allowed us to increase our beer sales tenfold with unique, eye-catching, engaging packaging that stands out on the shelf like no other.”
— Andrew Cockburn Director of Sales & Marketing, 49th State Brewing
Created for the Creature Theory team.